Breaking news
Formula 1
Haas splits with F1 title sponsor Rich Energy
The title sponsorship agreement between the Haas Formula 1 team and Rich Energy has been terminated with immediate effect, with the team citing "a corporate restructuring process" at Rich as the impetus.
Valentin Khorounzhiy
Edited: Jul 21, 2022, 7:17 AM
Copy link
Share on Viber
While the Rich Energy deal was the inspiration behind Haas' current black-and-gold livery, the latest decision will not impact the primary colour scheme of the VF-19, which now simply run without the branding of its now-former title sponsor.
The new energy drink company had come on board with Haas before the start of the year, having previously explored opportunities with other teams like Williams, Force India and McLaren.
But the nascent partnership between Rich and Haas was placed in doubt as early as July, when Rich Energy's then-CEO William Storey announced he had "terminated" the deal with the American F1 team due to "poor performance".
The deal was seemingly preserved by shareholders and Rich Energy's branding has remained on the VF-19 in the subsequent races, including last weekend's Italian Grand Prix.
But with team boss Gunther Steiner confirming in late August that Rich would take a final decision on the contract before the upcoming Singapore Grand Prix, a statement from the American outfit has now confirmed an "amicable" end to the partnership.
"Haas F1 team and Rich Energy have amicably agreed to end their partnership together in the FIA Formula One World Championship with immediate effect," the statement read.
"While enjoying substantial brand recognition and significant exposure through its title partnership of Haas F1 Team in 2019, a corporate restructuring process at Rich Energy will see the need for a revised global strategy.
"Subsequently, Haas F1 Team and Rich Energy concluded a termination of the existing partnership was the best way forward for both parties.
"Haas F1 Team would like to express its thanks and best wishes to the stakeholders at Rich Energy."
Read Also:
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Mercedes did not have right package for Spa/Monza - Wolff
Next article Binotto explains why Leclerc was "forgiven" after Italian GP
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Valentin Khorounzhiy
WTCR's April opener cancelled due to coronavirus
WTCR
WTCR
Hungaroring
Mar 13, 2020
WTCR's April opener cancelled due to coronavirus
Australian GP issues update on nine F1 paddock coronavirus tests
Formula 1
Formula 1
Australian GP
Mar 12, 2020
Australian GP issues update on nine F1 paddock coronavirus tests
Motorsport Games unveils 15 disciplines for 2020
General
General Mar 11, 2020
Motorsport Games unveils 15 disciplines for 2020
More from
Haas F1 Team
Charles Leclerc penalised for Liam Lawson clash; Kimi Antonelli and Oliver Bearman also punished after F1 Brazilian GP
Formula 1
Formula 1
Sao Paulo GP
4 d
Charles Leclerc penalised for Liam Lawson clash; Kimi Antonelli and Oliver Bearman also punished after F1 Brazilian GP
Haas justifies picking Rafael Camara over Ryo Hirakawa for F1 Brazilian GP
Formula 1
Formula 1
Sao Paulo GP
6 d
Haas justifies picking Rafael Camara over Ryo Hirakawa for F1 Brazilian GP
Latest news
Chase Elliott's car chief leaves Hendrick for NASCAR Truck crew chief role
NASCAR Truck
NSTR NASCAR Truck
Homestead
18 min
Chase Elliott's car chief leaves Hendrick for NASCAR Truck crew chief role
“I was getting beat up” – How Daniel Ricciardo burned out on ‘humiliating’ F1 return
Formula 1
F1 Formula 1 4 h
“I was getting beat up” – How Daniel Ricciardo burned out on ‘humiliating’ F1 return
Myers Riley Motorsports adds Andretti alongside returning Fraga for 2027 IMSA GTD campaign
IMSA
IMSA IMSA 4 h
Myers Riley Motorsports adds Andretti alongside returning Fraga for 2027 IMSA GTD campaign
Feature
Discover prime content
Top 10 F1 cars of the 1970s
Formula 1
By Kevin Turner
Top 10 F1 cars of the 1970s
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe