Subscribe

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Motorsport prime

Discover premium content
Subscribe

Edition

Global
Breaking news

EMC to continue with Lotus

Lotus continues its relationship with EMC on the side pods of the E22.

Romain Grosjean, Lotus F1 E22

Romain Grosjean, Lotus F1 E22

XPB Images

Lotus F1 Team technical partner EMC will feature on the sidepods of the team's E22 for the British, Singapore and Abu Dhabi Grands Prix in a new deal which sees a further deepening of the partnership.

EMC appeared with increased branding on the E22 at the Canadian Grand Prix and the success of this activation has led to further planned initiatives to highlight the developing business relationship between the two parties.

Matthew Carter, Lotus F1 Team CEO:

"We are delighted to take our relationship with EMC to another level with this branding agreement for three of the most prestigious Grands Prix of the season. We are building a world class partnership with many interesting initiatives planned for the rest of the season and beyond. EMC is a phenomenal company with many strong assets to help Lotus F1 Team flourish in the future though the exciting technology and approach they bring to us. We are at a very exciting time in the team¹s history with tremendous potential for the years ahead so it is particularly rewarding to work with a partner who shares our vision.²

Jonathan Martin, EMC CMO:

For the past year we have enjoyed working with Lotus F1 Team during a time when the transformational power of technology and innovation has never been more pronounced. EMC is looking forward to deepening our partnership with a number of exciting initiatives that promise tremendous opportunities for the team¹s near- and long-term future. The EMC side pod branding signifies our continued commitment to building a world-class partnership with Lotus F1 Team.

Lotus F1

Be part of Motorsport community

Join the conversation
Previous article New US based F1 team Haas dips toe in water with Ferrari sponsorship
Next article Raikkonen determined to stay in F1 for one more year

Top Comments

There are no comments at the moment. Would you like to write one?

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Motorsport prime

Discover premium content
Subscribe

Edition

Global